Do you agree or disagree with the following statement…?

Data quality is critically compromised when double-barreled questions/statements are used in market research surveys and researchers who write them into their surveys should be shot.

;P


9 Responses to “Bang bang”

Neither agree nor disagree…

Comment by ubu.roi
January 20th, 2010

Agree. A good researcher would (or should) know better.

Comment by Deborah Gemmell
January 20th, 2010

Agree that double-barreled questions cause data problems – or more specifically data interpretation problems. Also agree that good researchers should know better.

Shooting the offenders might be a bit extreme, though. ;)

Comment by Ed
January 20th, 2010

I believe that’s a double barrelled statement Katie, what should we do to you? ;P

Comment by Di Gardiner
January 20th, 2010

Ubu.roi – LOL.

Deborah – Indeed!

Ed – You’re right; the problem is one of interpretation. P.S You’re only allowed to agree or disagree. Full stop.
: P

Di – Quite! To make my double-barreled point! ; )

Comment by Katie Harris
January 20th, 2010

LOL, I love this. (And I agree with the statement, as long as we can shoot them in the leg or something. Nothing fatal.)

Comment by researchrants
January 21st, 2010

Oh, now you’re just playing with my mind.

Comment by Gavin Heaton
January 28th, 2010

Welcome back Katie!

Agree… Agree.

One of my #surveytip tweets is about this: http://twitter.com/triberesearch/statuses/7984783204

Amazing how often it is done.

Comment by Kate Tribe
January 28th, 2010

Is shooting the only option? death by survey taking might be better.

Comment by lovestats
January 31st, 2010

Leave a Comment